RM

Senior Marketing Manager

Job ID 2023-1872
# of Openings
1
Location : Location
Abingdon

Overview

The Senior Marketing Manager in RM Assessment leads the marketing team to drive the RM Assessment brand and growth across our market sectors. This role demands an experienced marketing manager with a proven track record in developing and executing innovative and effective marketing plans that align with business growth goals and Go To Market strategies. This individual will manage and coach a team of up to 4 talented marketers including Assessment Channel Marketers – who will develop, execute and measure marketing plans for specific marker sectors – and Marketing Executives – who will provide specialist skills to support the creation and delivery of promotional copy, events and social media. The Senior Marketing Manager will coach and support this Marketing team to ensure marketing activities across the team are co-ordinated and the team have access to the resources and skills needed to effectively execute their marketing plans. This individual will also collaborate across departments to define and enhance RM’s brand identity, engage customers with the Marketing team, and demonstrate measurable growth from marketing activities and campaigns.

 

At RM we provide technology and resources to the education sector, supporting schools, teachers and learners, with one goal, to improve education outcomes worldwide. What we do helps all levels of the industry, from preschool to higher education and professional qualification, our customers include schools, examination boards, central governments and other professional institutions. We have a clear purpose to enrich the lives of learners worldwide.

To better reflect the society that we serve, we’re committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work.

Responsibilities

Marketing Strategy and Leadership:

  • Develop and execute a comprehensive Assessment marketing strategy that supports sector Go To Market plans and growth targets.
  • Lead, inspire, and mentor a team of marketing professionals to drive creativity, innovation, and excellence in all marketing initiatives.
  • Marketing advocate - Coach and support the marketing team, Business Growth and the wider business on marketing best practices and trends.
  • Ensure roles, responsibilities and processes are clearly defined across the marketing team and with the wider business.
  • Support Assessment Channel Marketers and Marketing Executives in the team by ensuring they have the resources, skills and management support to successfully execute their marketing plans and activities.

Brand & PR Management:

  • Define and maintain RM Assessment brand identity and guidelines, ensuring consistent and compelling messaging across all sectors and touchpoints.
  • Oversee the creation of impactful brand campaigns that resonate with target audiences and reinforce brand identity.
  • Work with leadership across RM Assessment to promote understanding, alignment and support on RM brand messaging across all aspects of our business.
  • Own the ongoing relationship and policies for Crisis Comms.

Digital and Content Marketing:

  • Oversee the development and execution of digital marketing strategies, including SEO, SEM, social media, email marketing, and content creation that support the needs of each sector and our brand promotion.
  • Drive the team to create engaging, high-quality content that promotes RM Assessment’s products and services and sells our propositions to our target market sectors.
  • Website - create a plan, and business case, for the content, hosting and management of RM Assessment's website.
  • Support Marketing team with alignment, strategic guidance, tools and resources to effectively deliver their sector marketing plans and campaigns.

Customer Relationship Management:

  • Work with Business Development teams to define a coordinated strategy for customer relationship management including agreement on a CRM system and processes for recording and managing customer interactions from contact through to pipeline across our target markets.
  • Establish processes across the Business Growth team for managing and measuring the success of inbound and outbound marketing activities, tracing lead generation, qualified opportunities and business growth to marking activities and touchpoints.
  • Establish regular reporting on the progress and success of marketing activities to feed back into new marketing campaigns and plans.

Market Research and Insights:

  • Conduct market research and competitor analysis to identify trends, opportunities, and customer preferences that informs of brand and marketing plans.
  • Use data-driven insights to refine marketing strategies, optimize campaigns, and drive continuous improvement.

Cross-Functional Collaboration:

  • Collaborate closely with cross-functional teams, including Product, Proposition, Sales, and Operations, to align marketing efforts and drive integrated campaigns.
  • Provide strategic input and insights to inform product development, pricing, and market positioning.

Commercial awareness:

  • Work with Heads Of to support a strong governance process for managing events and campaigns - sign off for spend to be agreed based on a cost-benefit business case with measured target outcomes;
  • Where 3rd party supplier support and relationships are needed to support Marketing activities, justify through business cases and own these relationships. Costs should be tracked and fed into budgeting activities
  • Monitor spend of marketing activities within agreed budgets, track performance metrics, and report on marketing campaign results (KPIs) and effectiveness against targets (ROI).
  • Use data to make informed decisions and adjustments to marketing strategies.

Experience

  • Experience of line managing, coaching and mentoring a high performing marketing team.
  • Qualifications: Professional, graduate or post graduate qualifications in Marketing (e.g. CIM), Business or Communications is desirable
  • Marketing planning: experience creating a marketing plans and strategies that deliver demonstrable customer engagement and business growth.
  • Marketing campaign development: Experience of developing and executing marketing activities from content marketing (from PR and thought leadership, blog, website, social media), digital advertising (search, social and re-marketing), direct email including use of marketing automation, direct mail, industry events and sponsorship
  • Customer insight: working with qualitative and quantitative data to create marketing plans that address customer needs. Identifying gaps in market research knowledge and proposing solutions to fill those gaps.
  • Reporting: comfortable analysing marketing activities and data to understand what worked (and what didn’t) and why
  • Delegation, collaboration and understanding: using strong influencing skills to work with a variety of stakeholders (inside and outside RM) to understand the market and the proposition and creating innovative and engaging marketing approaches.
  • Communication: professional, presentable, dependable and self-motivated. Excellent interpersonal and team working skills. Experience of building positive working relationships with senior leadership teams.
  • Planning and organisation: excellent understanding of what is involved in developing a marketing plan – managing tasks simultaneously, accurately and according to priority.
  • B2B experience: whilst a background in the assessment or edtech sectors is not a pre-requisite, a good understanding of using content and digital marketing as part of a B2B marketing funnel is essential.
  • Driven: being brave in making sound recommendations based on fact and experience, with a focus on tangible results-orientated outcomes.
  • Tenacious and self-motivated: someone who is curious, yet disciplined; who does not need to be told what to do but seeks to contribute; someone who is tenacious and looks for alternatives.

What’s in it for you?

At RM we recently introduced My Work Blend @RM which provides office-based colleagues with multi location and hybrid working options to suit them. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process. We expect how we make best use of hybrid working may continue to adapt as we adjust to our new ways of working.

 

At RM we are committed to making the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at recruitment@rm.com.

 

As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance-related bonus.

 

There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.

 

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