The Senior Marketing Manager in RM Assessment leads the marketing team to drive the RM Assessment brand and growth across our market sectors. This role demands an experienced marketing manager with a proven track record in developing and executing innovative and effective marketing plans that align with business growth goals and Go To Market strategies. This individual will manage and coach a team of up to 4 talented marketers including Assessment Channel Marketers – who will develop, execute and measure marketing plans for specific marker sectors – and Marketing Executives – who will provide specialist skills to support the creation and delivery of promotional copy, events and social media. The Senior Marketing Manager will coach and support this Marketing team to ensure marketing activities across the team are co-ordinated and the team have access to the resources and skills needed to effectively execute their marketing plans. This individual will also collaborate across departments to define and enhance RM’s brand identity, engage customers with the Marketing team, and demonstrate measurable growth from marketing activities and campaigns.
At RM we provide technology and resources to the education sector, supporting schools, teachers and learners, with one goal, to improve education outcomes worldwide. What we do helps all levels of the industry, from preschool to higher education and professional qualification, our customers include schools, examination boards, central governments and other professional institutions. We have a clear purpose to enrich the lives of learners worldwide.
To better reflect the society that we serve, we’re committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work.
Marketing Strategy and Leadership:
Brand & PR Management:
Digital and Content Marketing:
Customer Relationship Management:
Market Research and Insights:
What’s in it for you?
At RM we recently introduced My Work Blend @RM which provides office-based colleagues with multi location and hybrid working options to suit them. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process. We expect how we make best use of hybrid working may continue to adapt as we adjust to our new ways of working.
At RM we are committed to making the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at email@example.com.
As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance-related bonus.
There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.