The Assessment Channel Marketer in RM Assessment is responsible for developing and executing Marketing Plans that drive engagement and growth through our sector channels in support of Go to Market Strategies. The Channel Marketer will work closely with Sector Heads and Business Development Managers to understand the Sector needs and Go To Market Strategy.  This role demands an experienced marketer with a proven track record in developing and delivering innovative and effective marketing campaigns that deliver demonstrable engagement with target markets and promote the RM Assessment brand identity.

This individual will report to the Senior Marketing Manager as part of a Marketing team of 4-5 supporting all of RM Assessment’s Marketing needs. They will look to the Senior Marketing Manager for day to day support and guidance in performing their role and for coaching in their professional development as a Marketer. They will work with the Senior Marketing Manager and other Marketers across the team to ensure that they have the resources, processes and wider business support in place to perform their job and deliver to targeted outcomes.

At RM we provide technology and resources to the education sector, supporting schools, teachers and learners, with one goal, to improve education outcomes worldwide. What we do helps all levels of the industry, from preschool to higher education and professional qualification, our customers include schools, examination boards, central governments and other professional institutions. We have a clear purpose to enrich the lives of learners worldwide.

To better reflect the society that we serve, we’re committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work.

Develop and Implement Sector Marketing Plans:

• Collaborate with the Sector Head and Business Development Managers to develop sector marketing plans that support the sector Go to Market Strategy and growth plans.
• Understand the needs and trends of the sector and create and promote a differentiating message for RM’s target proposition(s).
• Provide and deliver sector aligned plans for compelling collateral and content that supports the RM brand and the key sector messaging.
• Communicate plans and resource needs to the Senior Marketing Manager. Adapt if needed to ensure resources, processes and roles are effectively used in accordance with the overall Marketing Strategy defined by the Senior Marketing Manager.

Campaign Development and Execution:

• Create and manage marketing campaigns and initiatives to drive demand and promote products and services to target markets and customers.
• Demonstrate effective use of inbound/outbound channels as well as online and offline marketing tailored to the specific nature of the sector and target market.
• Create, measure and manage a channel focused approach to SEO/SEM – demonstrating effective ability to reach and engage with target markets online.
• Work with content and social media specialists within the Marketing team to ensure campaigns and messages are effectively promoted and supported through digital channels in alignment with Marketing team best practices and processes.
• Advise and support use of events and conferences to promote and engage target customers and sectors ad demonstrate customer engagement and lead generation.

Sales Enablement:

• Work closely with sales teams to understand their needs and provide relevant marketing materials, content, and resources to support targeted sales efforts.

Performance Analysis and Reporting:

• Track and analyse the effectiveness of channel marketing programs and campaigns, providing insights and recommendations for optimization.
• Prepare regular reports and metrics for review with business development teams to measure and enhance the effectiveness of campaigns and other marketing activities.

Market Research and Competitor Analysis:

• Stay current with sector trends, priorities, and market dynamics to identify new opportunities and target areas for growth within the sector.
• Understand the competitor landscape in the sector. Review competitor products, services and marketing activities to ensure RM’s own offer remains a step ahead.

Relationship Management:

• Work with Business Development teams to ensure CRM systems and content are managed and maintained in line with best practice agreed across the Business Growth team.
• Maintain a disciplined approach to recording and managing all customer interactions from contact through to pipeline across the target market sectors.
• Make effective use of CRM systems to manage and measure the success of inbound and outbound marketing activities, tracing lead generation, qualified opportunities and business growth to marking activities and touchpoints.

• Marketing planning: experience creating a marketing plans and strategies that deliver demonstrable customer engagement and business growth for a target sector.
• Qualifications: Professional, graduate or post graduate qualifications in Marketing (e.g. CIM), Business or Communications is desirable
• Marketing campaign development: Experience of developing and executing marketing activities from content marketing (from PR and thought leadership, blog, website, social media), digital advertising (search, social and re-marketing), direct email including use of marketing automation, direct mail, industry events and sponsorship
• Customer insight: working with qualitative and quantitative data to create marketing plans that address customer needs. Identifying gaps in market research knowledge and proposing solutions to fill those gaps.
• Reporting: comfortable analysing marketing activities and data to understand what worked (and what didn’t) and why
• Delegation, collaboration and understanding: using strong influencing skills to work with a variety of stakeholders (inside and outside RM) to understand the market and the proposition and creating innovative and engaging marketing approaches.
• Communication: professional, presentable, dependable and self-motivated. Excellent interpersonal and team working skills. Experience of building positive working relationships with senior leadership teams.
• Planning and organisation: excellent understanding of what is involved in developing a marketing plan – managing tasks simultaneously, accurately and according to priority.
• B2B experience: whilst a background in the assessment or edtech sectors is not a pre-requisite, a good understanding of using content and digital marketing as part of a B2B marketing funnel is essential.
• Driven: being brave in making sound recommendations based on fact and experience, with a focus on tangible results-orientated outcomes.
• Tenacious and self-motivated: someone who is curious, yet disciplined; who does not need to be told what to do but seeks to contribute; someone who is tenacious and looks for alternatives.

What’s in it for you?