SEO Performance Manager

Job ID 2023-1897
# of Openings
Location : Location


RM plc is a leading supplier of technology and resources to the education sector, supporting schools, teachers and learners, with a clear purpose to enrich the lives of learners worldwide.


We’re always looking for individuals that can bring fresh and innovative thinking to RM and who want to embrace and thrive in our fast-paced environment and innovative culture.  The education sector is transforming, so this is an exciting time to join RM as an SEO Performance Manager, working in a hybrid capacity, with two days per week based at our office in Hucknall, Nottinghamshire.


We are looking for an experienced SEO professional to join the RM Resources division and play a key role in helping to grow our market-leading ecommerce brands in the education sector, TTS and Consortium.


As a member of the digital acquisition team, you will play a crucial part in developing optimised content, technical improvements and performance analysis to support our SEO rankings and increase the visibility of our brands. This is a great opportunity for someone who is passionate about search and has a proven track record of increasing SEO traffic and revenue.


As part of a small and experienced core team, the SEO Performance Manager role is both hands-on and strategic and your day-to-day work will be key to delivering and shaping the future direction and growth of the business.


You will be instrumental in helping to drive and deliver the ambitious TTS and Consortium SEO strategy and revenue targets. Working across all aspects of SEO including content, technical, outreach and analysis, you’ll be able to deploy your technical skills to good effect in a competitive B2B ecommerce environment.


Working closely with the Senior Digital Acquisition Manager to develop SEO best practice, lead discussions with internal stakeholders and to ensure progress and performance is reported regularly. Including:-


Strategy Development: Develop, plan and implement a comprehensive SEO strategy tailored to the company’s objectives of improving SERPs ranking, driving traffic and generating revenue.


Data Driven: Utilise all available data to seek out gaps and new opportunities and formulate this into an executable strategy. Create detailed quarterly plans across all aspects of SEO with achievements so far and recommendations for the next quarter.


Keyword Research: Perform keyword research and content gap analysis to identify and optimise content and monitor the performance of keywords to maximise ROI.


Technical SEO & Audits: Conduct audits and monitor website performance and resolve any issues that affect search performance using tools such as Screaming Frog, Ahrefs and Semrush. This includes optimising site structure, improving page speed, and monitoring Core Web Vitals.


Content Optimisation: Work closely with the content, brand and product teams to ensure that content is optimised for search engines and addresses the needs of our target audience.


Outreach Campaign Management: Develop and execute effective outreach and link building strategies to build effective backlink strategies and enhance domain authority and rankings.


Analytics and Reporting: Monitor and analyse daily performance metrics with SEO tools such as GA4 and GSC to understand SEO strategy performance and recognise when action is required. Provide regular updates to senior management.


Insights & Trends: Analyse website data and also the paid search data to identify insights and keyword trends to achieve first-page search engine rankings.


Competitor Analysis: Monitor competitor websites and SEO activities to identify opportunities and threats.


Training and Collaboration: Provide SEO training, support and insights to other members of the merchandise, brand, content and product teams. Collaborate with various departments to align SEO with broader marketing strategies.


Stay Informed: Keep up to date with the latest SEO industry news, trends, best practices, search engine algorithms, and sharing knowledge with the team


• At least 5 years of experience in SEO or search performance management (agency or in-house), preferably in a large e-commerce store environment
• Solid understanding of the core aspects of SEO (content, technical, offsite)
• Analytically minded and proficient in the use of Google Analytics, Google Search Console, Ahrefs, Screaming Frog and other SEO tools
• Solid technical acumen, displaying working knowledge of HTML, CSS, and JavaScript, and understanding how they impact SEO

• Good ability to evaluate content quality from both an editorial and SEO perspective
• Excellent analytical, organisational, and project management skills
• Experience managing a team, their workflow and assisting in their own professional development
• Ability to define structured plans, clear communication and foster collaboration to ensure timely delivery of work within an ambiguous, fast paced environment
• Excellent written and verbal communication skills
• Willingness to engage in the ways of working in a large, trading-focused business with the ability to work independently and collaboratively within a cross-functional and international team structure


What is it for you


At RM we recently introduced My Work Blend @RM which provides office-based colleagues with multi location and hybrid working options to suit them. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process. We expect how we make best use of hybrid working may continue to adapt as we adjust to our new ways of working. 


RM is committed to safeguarding and promoting the welfare of children and expects all permanent and temporary staff to share this commitment. This role is exempt from the Rehabilitation of Offenders Act 1974 and all successful candidates will be subject to Disclosure and Barring Service (DBS) checks along with other relevant employment checks. 


At RM we are committed to making the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at recruitment@rm.com. 


As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance-related bonus. 


There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.


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