RM plc is a leading supplier of technology and resources to the education sector, supporting schools, teachers and learners, with a clear purpose to enrich the lives of learners worldwide.
We’re always looking for individuals that can bring fresh and innovative thinking to RM and who want to embrace and thrive in our innovative culture and fast-paced environment. The education sector is transforming, so this is an exciting time to join RM as a PPC Performance Manager, working in a hybrid capacity, with two days per week based at our office in Hucknall, Nottinghamshire.
We are seeking an experienced PPC Performance Manager to join the RM Resources division and drive the success and growth of our paid online marketing campaigns for our market-leading ecommerce brands in the education sector, TTS and Consortium.
As a member of the digital acquisition team, the PPC Performance Manager, will be responsible for the strategy, execution, and optimisation of paid search campaigns across various online channels. Your focus will be on maximising return on advertising spend, driving customer acquisition, and contributing to the overall revenue growth of the business.
This is a great opportunity for someone who is passionate about paid search and has a proven track record of increasing paid traffic and revenue.
As part of a small and experienced core team, the PPC Performance Manager role is both hands-on and strategic and your day-to-day work will be key to delivering and shaping the future direction and growth of the business.
You will be instrumental in helping to drive and deliver the ambitious TTS and Consortium paid strategy and revenue targets.
Working closely with the Senior Digital Acquisition Manager to develop paid search best practice, lead discussions with internal stakeholders and to ensure progress and performance is reported regularly. Responsibilities include:-
Strategy Development: Develop, plan and implement data-driven paid marketing strategies across channels such as PPC, Google Shopping, display advertising and social media to drive traffic and revenue.
Campaign Management: Manage the day-to-day operations of paid campaigns, including budget allocation, bid management and ad copy creative optimisation.
Keyword Research: Perform keyword research and monitor the performance of keywords to maximise ROAS.
Performance Analysis: Use analytics tools to monitor daily campaign performance. Provide insights and recommendations for optimisation.
Management Reporting: Develop and present detailed reports on campaign performance, including ROAS, conversions, revenue and other KPIs to stakeholders.
A/B Testing: Conduct A/B testing on various campaign elements to identify the best-performing paid strategies.
Trend Analysis: Keep up-to-date with the latest trends and best practices in online advertising and evaluate new advertising platforms.
Cross-functional Collaboration: Work closely with other departments such as SEO, brand, social, merchandising and product teams to ensure that paid campaigns are aligned with the company’s goals.
Market and Competitor Analysis: Analyse competitor campaigns and market trends to identify opportunities and insights.
Stay Informed: Keep up to date with the latest PPC industry news, trends, best practices, search engine algorithms, and sharing knowledge with the team
• At least 5 years managing paid search marketing campaigns, with a proven track record of success (agency or in-house), preferably in a large e-commerce store environment
• Solid understanding of the core aspects of PPC and managing data feeds for Google Shopping
• Proficient in the use of Google Ads, Bing Ads, Google Analytics, Facebook Ads Manager, Google Search Console, Merchant Centre, Ahrefs, Excel and other data tools
• Exceptional analytical skills, with a solid understanding of web metrics and digital analytics with the ability to analyse data and provide actionable insights
• Organisational, project management and presentation skills
• Experience managing a team, their workflow and assisting in their own professional development
• Ability to define structured plans, clear communication and foster collaboration to ensure timely delivery of work within an ambiguous, fast paced environment
• Excellent written and verbal communication skills
• Willingness to engage in the ways of working in a large, trading-focused business with the ability to work independently and collaboratively within a cross-functional and international team structure
What is it for you
At RM we recently introduced My Work Blend @RM which provides office-based colleagues with multi location and hybrid working options to suit them. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process. We expect how we make best use of hybrid working may continue to adapt as we adjust to our new ways of working.
RM is committed to safeguarding and promoting the welfare of children and expects all permanent and temporary staff to share this commitment. This role is exempt from the Rehabilitation of Offenders Act 1974 and all successful candidates will be subject to Disclosure and Barring Service (DBS) checks along with other relevant employment checks.
At RM we are committed to making the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at recruitment@rm.com.
As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance-related bonus.
There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.
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