Business Development Manager

Job ID 2024-2286
# of Openings
Location : Location


About RM
At RM we provide technology and resources to the education sector, supporting schools,
teachers and learners, with one goal, to improve education outcomes worldwide. What we do helps all levels of the industry, from preschool to higher education and professional qualification, our customers include schools, examination boards, central governments and other professional institutions. We have a clear purpose to enrich the lives of learners worldwide.


To better reflect the society that we serve, we’re committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work. 


Job Purpose

This is a new role, created to recognise the importance RM gives to growing our already successful business.  Reporting to the Assessment Sales Lead, the Business Development Manager will be responsible for growing our client base. 

The role will be new business focused, and you will be directly responsible for pipeline growth and selling into new client organisations.  Target organisations will included small and medium sized qualifications providers looking to harness the benefits of e-assessment technology.   

You will have support from colleagues across the business to create compelling propositions tailored to meet the unique needs of customers in this segment.   On a day to day basis, you will be working closely with Pre-Sales, Product Development and Customer Relationship Management colleagues.  You will also have the support of the your Sales Lead. 


Key Challenges & Opportunities

This is an exciting time for RM as we have recently added a significant number of new customers in the UK and internationally.  The business is focused on growth and expanding our reach into the qualifications market will be integral to that growth story.  We already have a strong track record of selling into a range of segments and we have a solid base from which to grow further.

We are now looking for someone who has the appetite, focus and determination to help RM to maximise the sales opportunities within our assessment business and to significantly grow our acquisition of new customers.


Key challenges and opportunities for this role will be:

  • To lead the implementation of the qualification market segments sales strategy
  • To develop a new business pipeline to deliver Order Intake and Revenue in line with expectations
  • To directly inform new proposition and product developments that will support our growth ambitions
  • To develop an effective sales and marketing model that includes direct selling, working with partners and where appropriate licence only sales
  • To understand the unique characteristics of targeted qualifications markets and to find ways of winning new customers


  • Sales planning: Contribute to the definition of the qualifications segment strategy.  Work closely with the Sales Lead and other colleagues to ensure product, project and operations alignment with the strategy to ensure success.
  • Personal Commitment: Taking direct responsibility for the development of a credible pipeline of opportunities in the targeted segments. Working individually and with colleagues to develop new relationships with potential customers and partners to find and convert growth opportunities.
  • Financial: Delivery of revenue and profit targets for the short, medium and long term. Achievement of order intake and margin objectives.
  • Strategic: Contribute to RM’s segment marketing strategy, ensuring that the marketing plan supports the sales strategy you have developed.
  • Governance: Present compelling cases to progress identified opportunities through to proposal or bid stage.  Secure support for proposed propositions, solutions and related costs models


  • Experience of successfully developing and implementing a segment focused sales strategy with an estimated contract value of £1.5m per annum
  • Successful track record of hunting for new business and building significant sales pipeline
  • Experience of meeting and exceeding sales targets on an annual basis
  • Strong ability to develop and manage business relationships at all levels, including senior customer relationships, and to effectively influence senior internal stakeholders
  • Experience of bidding for private sector contracts
  • Strong communication skills applicable through multiple channels (written, spoken, workshops, presentations)
  • Experience of working in the technology sector, ideally within EdTech
  • A network within the education space, ideally within the qualifications sector would be desirable but not essential

What’s in it for you? 

At RM we recently introduced My Work Blend @RM which provides office-based colleagues with multi location and hybrid working options to suit them. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process. We expect how we make best use of hybrid working may continue to adapt as we adjust to our new ways of working. 


At RM we are committed to making the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at recruitment@rm.com. 


As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance-related bonus. 


There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM. 


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